Turns out it was for Kings of Convenience, one of my favourite bands despite them sounding like "elevator music" as one of my former flatties put it. I prefer to think of them as the Scando version of Simon and Garfunkel (who were one of my favourite bands when I was 12). Worth checking out eh.
Anywho, Ian sent me through the rejected design from the previous designer so I could see what had already been done:
I thought it was really clunky (obviously, so did UNTITLED seeing as they got me in to do a new one) and while I liked the photo, I didn't think it was really all that attention grabbing... and I really, really did not like how the text was being treated by cramming it in boxes with some kind of bland Arial font.
So I decided to start from scratch. I wanted to do soem kind of sweet illustration but I get freaked out doing posters sometimes and the photos they supplied were really cool so I decided to just do a fairly straight edge poster. This is the first version I submitted:
Too much negative space and the information needed to be bigger. Ok. Let's try it again... and again using a different picture... and again with slightly different elements... (you can click on them to see larger versions)
The last option was their fave, so I tweaked the logo layout and the blend of the solid background into the photo and voila! Finished!