21 June 2012

Dunedin Midwinter Carnival poster - process

I got asked to make the poster for this year's Dunedin Midwinter Carnival. It's a great event that I've been going to for years to enjoy the festive atmosphere, great lanterns, talented performers, and (above all else) the faces of adorable awestruck kids. I was pretty chuffed to get the chance to contribute to it.

I started off with a concept of a kid exhaling a big cloud of breath - luckily the festival director was down with that so I started off sketching it out a couple of times before moving onto the computer and drawing it up, then refining it.

We decided the kid looked a bit frumpy in their baggy old sweatpants and sweatshirt, so I gave them a makeover making the kid look a bit sleeker and more cosmopolitan. Bam.


The next part was deciding whether or not to include Jack Frost in the breath cloud or not. The festival director really wanted me to put Jack in (as the carnival's theme this year is "A Frosty Night" and the two main stilt walkers are going to be Jack Frost and the Snow Queen) so I drew up a couple of options. There was a fair bit of to and fro on this part.



In the end though, they decided to go with my original concept of the kid on their own. I didn't have to think too hard about font choices as they'd asked me to use the display font that has been used for all their promotional material for the past few years, and I decided on Gotham Rounded for the other text as it's a nice family friendly kind of face. So yeah! That's how the final poster came into existence - I also made a poster for the lantern making workshops which I've popped in for you to have a look at too.



If you're in Dunedin, this is on tomorrow night! Good fun times.

2 comments:

Liz Willoughby-Martin said...

Awesome poster!

Anonymous said...

Amazing poster